Notification - Gartner MQ 17

The 2017 Gartner Magic Quadrant for Contact Center as a Service is Here Download


Effective as of September 29, 2016. Updated on February 9, 2017

TRUSTe Privacy


Serenova, LLC (formerly known as LiveOps Cloud Platform, LLC) (“Serenova,” “we,” “us,” “our”) provides a contact center solution as a service that enables entities to manage data associated with their consumers’ interactions with their business (the “Services”). In connection with providing its Services, Serenova may receive personally identifiable information (“personal information”) from its merchant customers about a variety of online and offline consumer transactions. This policy sets forth Serenova’s general privacy and security practices with respect to this information. While this policy sets forth our general privacy and security practices, the detailed obligations and commitment of Serenova is set forth in the contractual arrangements with our customers. In the event of a conflict between this policy and a contract with, the customer contract prevails.

This Privacy Policy (“Privacy Policy”) applies to the data that we, on its and our Affiliates’ (which includes any person or entity that controls us, is controlled by us, or is under common control with us, such as our subsidiary, parent company, or our employees) behalf, and on behalf of our customers and business partners when providing the Services. Specifically, this Privacy Policy applies when 1) you visit certain of our publicly-accessible websites, which include aka,, and its sub-domains, and and our other websites where this privacy policy is posted, provided, however, that this policy does not describe how personal data is collected and processed by our customers who obtain personal information directly from consumers, 2) you sign up for a Free Trial or purchase our Services as our customer, or 3) sign up for an account with Serenova and access that account. This Privacy Policy also describes your choices regarding use, access and correction of your personal information.

Serenova also has registered branch offices in the UK, which also adhere to all aspects of this Privacy Policy, including the EU-US Privacy Shield Principles and the US-Switzerland Safe Harbor Framework. Where Serenova receives personal information from their subsidiaries, affiliates or other entities in the EU, it will use and disclose such information in accordance with the notices provided by such entities and the choices made by the individuals to whom such personal information relates.

Limit to Scope

This Privacy Policy does not apply to the information that is processed by Serenova on behalf of our customers to whom we provide our Services to. If we collect information about you because you are utilizing the Service directly as an end user or if you otherwise interact with our customer’s instance of the Service, the terms of that relationship are governed by the Terms of Service, privacy policies of our customers and contracts that we have entered into with our customers. See “Information We Collect on Behalf of our Partners.”


We have security measures in place to help protect against the loss, misuse or alteration of information that we have collected from you. Serenova also utilizes electronic and physical security controls to reduce the risk of improper access to or manipulation of information during transmission and storage. When sensitive information is submitted (such as login credentials) we encrypt the transmission of that information using secure socket layer technology (SSL).

Serenova complies with applicable laws and generally accepted security standards. We transmit, store, protect and access all cardholder information in compliance with the Payment Card Industry's Data Security Standards.

No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. Customers of Serenova are responsible for maintaining the security and confidentiality of their usernames and passwords. If you have any questions about the security of your personal information, you can contact us at the contact information below.

Data Integrity and Purpose Limitation

We do not process personal information in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by the individual. With respect to visitors to our web sites, we only collect information that we believe to be relevant and required to provide an individual with information that they have requested. With respect to data that we process on behalf of our customers, we only process personal information to the extent that such processing is necessary for us to provide our Services, and in accordance with our agreements with our customers. In all instances of data collection or receipt, we take reasonable steps to ensure that personal data we collect or receive from our customers is reliable for its intended use.

Type of Information We May Collect

Visitor Data - Serenova collects information from individuals who visit the web sites maintained by Serenova, LLC and information submitted by visitors who register with the site or associated services, apply for a position at Serenova, or who request certain materials from us.

This may include information about your interest in and use of our web sites, product and services, and personal information that you voluntarily submit such as personal identification and contact information, including but not limited to a first and last name, a national identification number, an email address, postal or physical address, telephone number or other contact information, occupation or industry, company information, and payment and billing information such as bank account information.

Customer Account Data – We collect all the data that relates to the relationships between us and our customers. We collect this information as we need it in order to provide our customers with the Service. This includes data such as our customers’ names, contact information, billing information and records. If you sign up for a free trial through our website, we collect the information that you submit through the online form. 

Customer Content – This consists of the communications that are sent through various Serenova channels as a result of you utilizing the Service. This includes data such as the messages being sent and received.

Customer Usage Data – This includes operational data like call or messaging logs, origination and termination points, traffic routing information or other information generated by usage of the Services. 

Collection of Your Information

With respect to data we collect when you visit our website, we may use your information for a number of purposes, including:

  • To register or provide a service or feature that you request, such as giving you access to requested materials, including but not limited to white papers, technical briefs, product/service offerings and other materials
  • For advertising and marketing purposes, such as to send you promotional communications regarding events, seminars, webinars, podcasts, teleconferences or executive roundtable
  • To engage in subsequent communications with you via telephone, email, web chat, SMS, messaging, social media and other means with your consent
  • To assess and evaluate visitors who have applied for career opportunities or other Human Resources activities, such as by submitting information to the Serenova Careers portion of the site
  • For assessment and analysis of our market, customers, products, and services (including asking users for their opinions on our products and services)
  • As otherwise provided for in a supplement to this Privacy Policy or a contract with respect to specific Serenova products or services
  • We may also track non-personal information (also see Use of Cookies, Web Beacons and other Technologies in this Privacy Policy). This includes standard information about your browser, IP address, and the number of times such content is accessed by a specific visitor. Serenova collects this non-personal information in an effort to improve the quality of its website and also to answer questions, as well as improve delivery and quality of information to visitors of Serenova’s websites
  • Serenova reserves the right to use or disclose information provided if required by law, or if we reasonably believe that use or disclosure is necessary to protect our rights.

We may supplement the data that we collect with additional data received from third party sources to help us provide our Services and to optimize our marketing efforts. If you provide us personal information about others, or if others give us your information, we will only use that information for the specific reason for which it was provided to us. Examples of the types of personal information that may be obtained from public sources or purchased from third parties and combined with information we already have about you, may include:

  • Address information about you from third party sources, such as the U.S. Postal Service, to verify your address so we can properly ship your order to you and to prevent fraud. [AND/OR]
  • Purchased marketing data about our customers from third parties that is combined with information we already have about you, to create more tailored advertising and products.

Information We Collect on Behalf of our Customers

Where we act as a processor in the collection of your personal data in order to fulfill our contractual obligations with our customers or business partners, we do not determine what personal information is collected. Instead, we are directed by our customers to collect certain data and we restrict our collection of data to solely those categories of data that our customers request and direct us to collect. The period for which personal information is retained is determined by the contract between Serenova and each individual customer and may vary based on the type of Serenova Service. For more information regarding your rights to access, amend, correct or delete such data, see the “Access, choice, correction and deletion of personal data” section of this Privacy Policy.

Disclosures to Third Parties

Unless you give us your permission, we will not disclose your information to third parties for any purpose other than what is disclosed in this privacy statement. Serenova may share data with third parties only in the following limited circumstances:

Serenova shares transaction data with third parties only in the following limited circumstances: (1) personal information may be accessible to third-party service providers processing data on behalf of Serenova; however, any such service providers are required by contract to implement privacy and security safeguards consistent with this policy, including the EU-US Privacy Shield and the US-Switzerland Safe Harbor; (2) personal information may be disclosed to third parties as directed by the merchant customer which sent the information to Serenova); (3) Serenova may be required to disclose an individual’s personal information in response to a lawful request by public authorities, including to meet national security or law enforcement requirements; and (4) personal information may be provided to a third party to the extent Serenova enters into a merger, or transaction for the acquisition of all or substantially all of Serenova’s assets. You will be notified via a prominent notice on our website, of any change in ownership, uses of your personal information, and choices you may have regarding your personal information. We may also disclose your personal information to any other third party with your prior consent.

Cookies, Web Beacons, IP Address Tracking and Other Technologies

We, Serenova and our partners use cookies or similar technologies for the following purposes: 

  • To analyze trends, statistics and patterns
  • To help provide better customer service
  • To better serve you when you re-visit a webpage
  • To monitor the regions from which visitors navigate our web sites
  • To provide you with advertising based upon your browsing activities and interests

Also, when we collect data, including personal data, from you in a transaction, we may extract some information about that transaction in a non-identifiable format and combine it with other non-identifiable information such as clickstream data. This information is used and analyzed only at an aggregate level to help us understand trends and patterns. This information is not reviewed at an individual level. If you do not want your transaction details used in this manner, you can disable your cookies at the individual browser level. Serenova does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to “Do Not Track” signals.

  • Passive Collection:
    • As is true of most websites, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.

We use anonymous cookies to track information on your browsing history on our websites, and third-party advertising networks, such as AdRoll, use this information to serve ads to you on our behalf on other sites throughout the Internet. 

Our websites include Social Media Features, such as the Facebook Like button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the company providing it.

How to limit tracking technologies 

Limiting or Disabling Cookies

You can limit the collection of your data through the above-referenced technologies by setting your browser to notify you before you receive a cookie, giving you the chance to decide whether to accept or decline it, or you can set your browser to turn off cookies. However, by disabling or limiting your use of cookies, some features of our websites may not work optimally.

Also, even if you turn off cookies, web beacons and other technologies will still detect visits to these pages, but the notices they generate cannot be associated with other non-identifiable cookie information.


Our third party partners or vendors may use information gathered by tracking technologies, such as cookies to provide you advertising based upon your browsing activities and interests. If you wish to opt-out of retargeting advertising and restrict our or our third party partners and vendors from the ability to use anonymous cookies for the purpose of serving you interest-based ads, you may opt out by clicking here. To opt-out of here (or if you are located in the European Union, click here).

To opt-out from receiving targeted advertisements from our third party vendor, you can visit the NAI website opt-out page here [ or the DAA opt-out page here [; or for EU users, the EDAA opt-out page here: [

Service Quality Monitoring

Certain transactions may also involve you contacting us, or Serenova contacting you. Please be aware that it is Serenova's general practice to monitor and in some cases record calls for training or quality assurance purposes.

Onward Transfers

For personal data transferred from the EU, if we transfer your personal data to a third party, we will ensure that the third party is contractually obligated to process your data only for limited, specific purposes consistent with this policy. We will also ensure that the third party will apply the same level of protection to that data as the EU-U.S. Privacy Shield Principles and will notify us if it makes a determination that it can no longer meet this obligation. Serenova may be potentially liable if these requirements are not met.

Serenova is responsible for the processing of EU Personal Data it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf. Serenova complies with the Privacy Shield Principles for all onward transfers of EU Personal Data from the EU, including the onward transfer liability provisions.


Serenova, LLC complies with the U.S. – Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from Switzerland. Serenova has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view Serenova’s certification, please visit .

Serenova, LLC participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework. Serenova is committed to subjecting all personal data received from European Union (EU) member countries (“EU Personal Data”), in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List. [ ]

With respect to personal data received or transferred pursuant to the Privacy Shield Framework, Serenova is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission. In certain situations, Serenova may be required to disclose personal data in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.

We will investigate and attempt to resolve any complaints or disputes regarding the use of your EU Personal Data within 45 (days of receiving your complaint. If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at .

Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Access, choice, correction and deletion of personal data

Data subjects whose data is received by Serenova have the right under the Privacy Shield and Safe Harbor to access, correct or delete their personal data. They may do so by contacting Serenova’s customer that collected their data, or by contacting Serenova directly at the contact information noted below. 

E-mail: [email protected]

Mailing Address: Legal/Privacy Compliance 

Serenova, LLC

7300 Ranch Rd 2222, Suite 200, Austin, TX 78730

Promotional communications

If you would like to opt out of future promotional materials from Serenova, you may indicate this preference by selecting the unsubscribe instructions at the end of email communications or by contacting us here. Please note that if you opt out of messages from us, we may continue to send you account-related updates so as to continue to support your account.


Upon request Serenova will provide you with information about whether we hold any of your personal information. You may access, correct, or request deletion of your personal information by logging in to your account or by contacting us at the contact information below. We will respond to your request within a reasonable timeframe. In certain circumstances we may be required by law to retain your personal information, or may need to retain your personal information in order to continue providing a service.


If you have requested to receive SMS messages from Serenova, you may discontinue service at any time by replying "STOP" to any message you receive or by texting "STOP" to the short code from your mobile device. You will not receive any additional messages. 

Before Serenova is able to provide you with any information or correct any inaccuracies, however, we may ask you to verify your identity and to provide other details to help us to respond to your request. We will endeavor to respond within an appropriate timeframe.


We do not knowingly collect any personal information from children under the age of thirteen (13) without parental consent, unless permitted by law. If we learn that a child under the age of thirteen (13) has provided us with personal information, we will delete it in accordance with applicable law

Amendments to Privacy Policy

Serenova reserves the right to change this Privacy Policy. A notice will be posted on our website home page whenever this Policy is changed in a material way. If we make any material changes we will notify you by email (sent to the email address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices. You can check the “Effective Date” posted at the top to see when the Privacy Policy was last updated. By accessing or using our Services after we have placed such a notice, you consent to the new practice(s) identified in the update.


Any questions about the accuracy, use, processing or storage of data received by Serenova should be directed to [email protected].