Serenova Debuts All New Enterprise Class Contact Center as a Service

March 8, 2016

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Next Generation CxEngage™ Platform Offers Unprecedented Scalability, Flexibility and Insights to Drastically Simplify Customer Experience Management Worldwide

AUSTIN, Texas and ORLANDO, Florida (Enterprise Connect 2016)

Organizations worldwide, up to and including the Global 500, have invested millions in their contact centers over the last decade. Yet, most are still underserved by technology that simply does not have the scale, reach or integration needed to keep pace with the demand for an always-on customer response. To address that problem, Serenova has developed a completely new Contact Center as a Service (CCaaS) platform, CxEngage, that offers the reliability and scalability global organizations need to deliver exceptional customer service experiences anywhere. Building on its early innovations in the cloud contact center and leveraging its heritage in customer experience, Serenova designed CxEngage to simplify the contact center, while at the same time providing valuable insight and context required to deliver an immediate impact to customer support.

“With CxEngage, organizations can focus precious resources on their customers rather than maintaining the infrastructure, which directly improves a company’s bottom-line,” said Jon Brinton, executive vice president and general manager, Mitel Cloud Services. “CxEngage complements our existing portfolio by delivering an enterprise-class, cloud-enabled, omnichannel contact center solution that keeps pace with the digitization customers now demand in their service needs.”

With more than 16 years of history and experience delivering contact center solutions to the world’s largest organizations, Serenova is uniquely qualified to deliver a comprehensive CCaaS suite that meets the most stringent availability, scalability and performance requirements. Built from the ground up, CxEngage delivers an open framework for unmatched integration with standard APIs for greater flexibility and visibility at every level of the organization. CxEngage acts as a single pane of glass from which agents can make more informed customer service decisions and integrates with a broad set of applications such as customer relationship management (CRM), workforce management (WFM), and business intelligence (BI) to perpetually improve service delivery. As an example, a critical integration included with this release is Serenova for Zendesk, which tightly weaves the functionality of both applications to improve the responsiveness, efficiency and management of the customer experience coupled with real business value.

“Because voice is often used to handle escalated customer support cases, it’s crucial to get as much context and history in the hands of agents as possible,” said John Sampson, director of partner marketing at Zendesk. “Integrating with Serenova allows us to do just that. When coupled together, cloud CRM and contact center technologies offer data-driven insights for the business to improve the customer experience, and empower agents with the knowledge needed to personalize the interaction with every single customer – ultimately improving the bottom-line.”

Run on Amazon Web Services, Inc. (AWS), CxEngage is a true cloud, multi-tenant solution. With more than 17,000 users already on CxEngage, organizations are seeing immediate value through services that support agents across the globe while allowing management and supervision as if they are located in the same room. Additionally, features in CxEngage are designed to offer enterprises of any size:

  • Effortless Administration. Allows organizations to quickly build tenants and interaction flows without IT involvement. Eliminating the need for complex programming, organizations can reduce contact center deployment from days to minutes.
  • Informed Performance. Empowers the business through custom dashboards and reports to ensure actions are based on relevant, actionable data including historical statistics, KPIs and analytics.
  • Simplified Agent Experience. Permits data exchange with CRM and other back-end systems to provide agents insight into a variety of customer services instances like customer segment and open cases, which ultimately helps improve agent productivity.
  • Data Sovereignty. Supports local presence across the globe to meet Safe Harbor and data privacy requirements through one, single cloud contact solution managed on the back-end.

“The AWS Cloud allows innovative companies like Serenova to focus on what really differentiates their business and transform their customer experience,” said Matt Wood, General Manager, Product Strategy at Amazon Web Services, Inc. “By running CxEngage on AWS, Serenova can keep adding value for their customers without having to worry about the underlying technology infrastructure, and we’re excited to see what innovation they continue to drive in customer service.”

“This is an epic moment for the contact center market and our company and represents a significant market shift as to how the contact center will be procured and delivered in the future,” said Vasili Triant, chief executive office at Serenova. “Our market is at a crossroads as the C-level is beginning to recognize the contact center is no longer simply a utility, but rather a necessity to customer and revenue retention. With a true cloud solution, everyone from small shops to global enterprises can now have a contact center that is always-on and offers instant scalability to match demand. Our team has spent years designing and building CxEngage in a way that empowers the customer, the agent and ultimately, the business – to deliver an enterprise-class solution, no matter your size.”

Serenova is committed to driving innovation around the contact center in the cloud. After investment from Marlin Equity in November 2015, Serenova became an independent CCaaS company solely focused on the development of enterprise cloud solutions for the global contact center market. Serenova’s success is built on the company’s understanding that customer service isn’t just one of a brand’s primary differentiators, it’s the only one that matters.

Learn more about CxEngage here.

CxEngage at Enterprise Connect

Serenova is demoing CxEngage this week at Enterprise Connect in Orlando. Stop by booth #2021 to experience CxEngage’s cutting edge approach first-hand. For more on Enterprise Connect visit: Follow the activity at Enterprise Connect on Twitter at #EC16.

About Serenova

Serenova simplifies every aspect of the customer experience, from front office to back, to make life easier for you, your customers and your employees. The world’s most passionate, customer-focused brands achieve brighter interactions, deeper insights, and more meaningful outcomes with Serenova’s always-on, highly secure, true multi-tenant and instantly scalable Contact Center as a Service (CCaaS) platform, CxEngage. Headquartered in Austin, Texas, Serenova also has operations in California, Canada, the United Kingdom and Australia. Learn more at For live updates follow @serenovashine.

Media Contact

Erin Hanley
Corporate Communications Director

Serenova is a registered trademark of Serenova, LLC. All other company and product names mentioned are used only for identification purposes and may be trademarks or registered trademarks of their respective companies.

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